The Ask: Elanco wanted to get veterinarians and other clinic staff who may have an incorrect perception that pet owners want the convenience of one pill over comprehensive coverage to stock and prescribe the combined power of Interceptor Plus and Credelio. 360-degree protection that protects agains ticks, fleas and 5 internal parasites is needed by dogs, wanted by pet owners, and trusted by veterinarians.

The Idea: Protection Awaits - In the sea of veterinarian-focused magazines with clinical and sterile ads, Protection Awaits stands out visually and draws the viewer in with warm, eye-catching imagery of pet owners and dogs enjoying the outdoors. Veterinarians know that parasites are a risk wherever dogs go, whether it’s a globe-trotting trek or a backyard glamping trip. This concept positions Interceptor Plus and Credelio as both the protection dog owners prefer and the ideal travel companions for today’s adventurous dogs.

My Role: Alongside a copywriter, I helped extend the Protection Awaits 360-degree campaign into a full multi-channel experience. I concepted, art directed, and created assets spanning print, digital emails, web banners, and social media — keeping the story consistent and engaging across every format.