Elanco wanted to get veterinarians and other clinic staff who may have an incorrect perception that pet owners want the convenience of one pill over comprehensive coverage to stock and prescribe the combined power of Interceptor® Plus and Credelio®. 360-degree protection is needed by dogs, wanted by pet owners, and trusted by veterinarians.

Protection Awaits - Along with a copywriter, I concepted the campaign Protection Awaits. In the sea of veterinarian-focused magazines with clinical and sterile ads, Protection Awaits stands out visually and draws the viewer in with warm and eye-catching imagery of pet owners and dogs enjoying the outdoors. Veterinarians know that parasites are a risk wherever dogs go, whether it’s a globe-trotting trek or a backyard glamping trip. This concept positions Interceptor Plus and Credelio as both the protection dog owners prefer and the ideal travel companions for today’s adventurous dogs. 

Once the concept was approved I worked with our creative director and copywriter to find the right photographer to capture the images and then traveled to Austin, TX for the photoshoot. Once we were back in the office I created and executed many of the tactics including a detailer, print ads, social posts and emails, while working with graphic designers who helped create digital banners, posters and other material.