The Ask: Galliprant needed to get back into osteoarthritis conversations with veterinarians. In a pharmaceutical market crowded with branded giveaways and familiar sales materials, the brand risked being treated as old news. The work had to earn attention without losing credibility, and give clinics a reason to remember and talk about Galliprant. Another pen or detail aid was not going to cut through. The work had to earn attention without losing credibility, and give clinics a reason to remember and talk about Galliprant.

The Idea: Playing with Fire: a wing-challenge video where two vets discussed osteoarthritis and Galliprant while eating progressively hotter wings. Then we took the idea off-screen with Galliprant hot sauce kits mailed to 15,000 veterinary clinics and press boxes for top vet media. Clinics shared reactions, filmed their own spicy showdowns, and helped put the brand back into the conversation.

My Role: To help ignite the Playing with Fire campaign, I created a series of social posts using the campaign's video and photography assets. I added animated typography, fire-inspired transitions, and built a 3D version of the Galliprant package to give the final frame a little extra spark. The result was a set of social pieces that carried the campaign's energy while adding motion and depth to the story.