The Ask: For craft distillers, creating a bottle isn’t just a business venture; it’s their passion poured into a product. But whiskey doesn’t happen overnight. It’s a process that takes time and a partner who can help realize each distiller's unique vision for their spirit. MGP’s challenge was to connect with this emerging community, build relationships earlier in their journey, and become the trusted partner for their sourced spirits needs.

The Idea: Spirit of Home - MGP will introduce fresh faces in the industry, folks who aren’t afraid to innovate and experiment with sourcing, blending and finishing.

My Role: I took the big stories and made them fit the small screen. By turning long-form 16:9 videos into social-sized nuggets, I crafted engaging edits with custom graphics, voice overlays, and music — helping each piece feel native to the platforms where audiences are watching.