The Ask: Make cat owners say, “Yep, that’s exactly my life.” Elanco wanted an easy-to-understand visual campaign highlighting the many creative (and sometimes chaotic) ways owners struggle to deliver flea and tick protection to their cats.

The Idea: Show the challenge, then reveal the simple answer: Credelio CAT in a comic book style. This project marked one of our first opportunities to explore AI as a creative partner — helping us pull together the visuals, ideas, and storytelling into one cohesive campaign.

My Role: Alongside a copywriter, I helped turn parasite protection into a superhero story. We concepted a comic book-style detailer that used engaging visuals and storytelling to show how Credelio CAT could take the stress out of flea and tick treatment for cats and their owners.