The Ask: Find a way to make parasite protection impossible to ignore. Elanco challenged us to showcase the 360° protection of Interceptor Plus and Credelio while authentically reaching vets, vet techs, and practice managers in their social media go-to: TikTok.

The Idea: If you want to stop the scroll, bring out the puppets. We tapped into nostalgia, humor, and a little unexpected charm to turn a not-so-glamorous topic — ticks, fleas, and internal parasites — into a fun, educational conversation. The campaign became an industry first, bringing parasiticide education to TikTok in a way veterinary professionals hadn’t seen before.

My Role: Partnering with a copywriter, I helped bring the TikTok campaign to life from concept to execution. I concepted, art directed, and created short-form video content designed to feel native to the platform while capturing attention and driving engagement.